
What is Show LTU CoAD?
Show LTU CoAD is the annual senior exhibition for Lawrence Technological University's College of Architecture and Design. This showcase highlights the final projects of graduating students across programs like Architecture, Graphic Design, Interior Design, Industrial Design, and more. It's a celebration of creativity, innovation, and the future of design.
For this project, we were tasked with developing a design proposal for the upcoming 2025 Show. Our goal was to create a cohesive branding system that captures the spirit of the exhibition while effectively supporting its purpose and message.
PROGRESSIVE
COLLABORATIVE
VIBRANT
PROGRESSIVE COLLABORATIVE VIBRANT
A “Stamp”
The logo, inspired by a stamp, represents the unique mark each artist leaves at CoAD and their lasting impact. The contrasting colors highlight the diversity and unity within LTU’s design community, celebrating the blend of disciplines that define CoAD graduates.
The 2025 LTU CoAD Show branding features a striking color palette of red, turquoise, orange, navy blue, baby blue, and yellow. These bold and contrasting hues celebrate the diversity of disciplines within the College of Architecture and Design, ensuring each is uniquely represented.
The dynamic combination of colors creates a vibrant and cohesive visual identity, emphasizing individuality while uniting the disciplines under a shared spirit of creativity and innovation.
The stamp represents leaving your mark on CoAD, symbolizing a lasting memory of your time here. At the LTU CoAD 2025 Show, attendees can bring this concept to life through interactive apparel.
Guests can use physical stamps to personalize their merchandise, choosing colors that reflect their identity as designers or express their unique personalities. This ensures every item is one-of-a-kind, carrying personal meaning and a distinct look.