A black and white poster on a beige wall shows a heart-shaped leaf in the background and the text 'WE HAVE WHAT WE NEED. hoped' overlaid.

LOOPED

LOOPED

Looped is a branding campaign that challenges fast fashion and promotes conscious consumerism through bold visuals, educational content, and a powerful narrative on sustainability and ethical production.

Clothing tag attached to beige fabric with the text 'reused. recycled. reinvented.'

As a young woman navigating a culture of overconsumption and as a graphic designer who believes in using design as a tool for activism this project is deeply personal. For my senior thesis, I created Looped, a brand identity that challenges the fast fashion industry and advocates for a more sustainable, circular approach to clothing.

Looped promotes the up-cycling and recirculation of garments as an alternative to constant consumption. Every design decision from color palette and typography to layout, messaging, and imagery was made to reflect this mission. Through posters, social media, and educational graphics, I aimed to spark dialogue and inspire mindful fashion choices. This project merges storytelling with action, using design to reframe how we think about what we wear.

Open cardboard box labeled 'looped' with a message inside reading 'We have what we need'

Fashion That Comes to a Full Loop.

Logo for Loopd, a clothing company, with the tagline "FAST FASHION x Loopd" and the date May 5th, 2025, along with a message about redefining fashion and sustainability.
A smartphone displaying an Instagram profile with various posts about textiles, fashion, and sustainability, with floating printed images and text around it.
Open magazine featuring black and white text and images, including a girl reading and a person wearing pink pants, with various headlines and informational content.
Three computer screens displaying a website with fashion images and text, featuring a black background and white text, with one screen showing models wearing colorful clothing, another with a gray background and white text, and a third with large white text saying "Shop".
Flyer with large bold text saying "YOU NOW HAVE WHAT YOU NEED" and a smaller paragraph inviting to join a future shaped by sustainability, along with a black and white photo of a woman speaking into a megaphone.